Ecotourism has the potential to offer direct or indirect financial benefits and incentives for SLM practices and to bring valuable investments in sustainable ecosystem management.
It provides a business opportunity for business entrepreneurs as well as local land users to profit from sustainable use of eco-system services.
Ecotourism can help income generating opportunities and job creation for local land users, and at the same time build capacities in rural areas and contribute towards building sustainable livelihoods. In addition, it can help increase awareness about environmental problems and the economic opportunities sustainable land use practices can provide. This can potentially shift local activities away from unsustainable practices.
Ecotourism also supports the sustainable use, conservation and management of ecosystems by providing an alternative to environmentally damaging land use activities and industries and encouraging small-scale environmentally friendly infrastructure construction.